Growth Manager, Paid Media

About the role

GiveDirectly has delivered more than $1B in cash directly to 2+ million people living in poverty across 15 countries since 2011. We believe cash transfers are one of the most scalable, cost-effective, and dignified forms of aid, with the research to back it up. Our work has been covered by The Economist , NPR , TED , and The Washington Post . We are one of Time100’s Most Influential Companies of 2026. We’re now preparing to deliver billions of dollars a year to people in extreme poverty, if funding allows. Read our CEO’s essay on what that will take. Our culture is candid, analytical, and non-

Requirements

• 3–5+ years in growth or performance marketing with a proven track record running paid media to a conversion or revenue target, in-house or agency, across Meta, Google, YouTube, and emerging platforms.
• Experience managing a paid media budget of at least US$5M a year with a track record of strong performance measurement, with the discipline to trust your own data over platform recommendations and the
• A genuine test-and-learn habit: you design multivariable testing across creative, audience, messaging, and landing pages, using these insights to scale the program.
• Strong written communication, the ability to own creative direction of ads (from conception and drafting through launch), and experience with or a strong eye for graphic design (Figma, Canva). You’ll
• Strong, succinct communication, and the ability to work productively with a Brand and Marketing team focused on brand awareness.
• Alignment with GiveDirectly’s values and active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.
• Experience with tracking and attribution to ensure detailed reports are shared with senior management.
• Experience with our tech stack (WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk, Ahrefs) or similar tools.