Demand Generation Program Manager | Canada | Remote

About the role

Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams (and their agents) unified visibility so they can see, understand, and act on all their disparate data, wherever it lives, and move at the speed of their ambitions. Customers, including Anthropic, Bloomberg, NVIDIA

Requirements

• Own the webinar calendar end to end. Presenter booking, registration pages, campaign setup, promotion, live delivery, follow-up, and the flip to on-demand, across multiple regions and time zones.
• Keep sessions practitioner-first. Brief technical presenters, shape the outline, and keep a session useful to the audience that registered for it.
• Bring data to topic planning. Use past performance and downstream pipeline quality to recommend what we run and what we retire, and lock the plan with demand gen and product marketing each quarter.
• Automate the production line. Extend the automation behind session setup and promotion, and keep pushing into the parts of the process a person shouldn't be doing by hand, including repurposing record
• Report on what happens after the session. Registrations are the input. Connect sessions to product adoption and pipeline, report it honestly, and flag what isn't producing.
• Grow the program's reach. Expand into additional languages and formats where the numbers justify it.
• 4+ years in demand generation, event marketing, or lifecycle marketing at a B2B software company (open source or developer-focused a plus).
• Hands-on ownership of a recurring webinar or virtual event calendar across multiple regions. A cadence you were accountable for hitting, not a handful of one-off sessions.